Shops in Salem
Clothing Boutiques & Apparel
Do you want to look absolutely bewitching? Salem is home to a tapestry of fashion boutiques. Whether you are looking for something edgy, modern, or vintage, you are destined to find something you will want to sport in town
Modern Millie
3 Central St., Salem, MA 01970 · 978‑745‑023
The perfect mix of timeless and trendy styles, Modern Millie is known for their unique vintage-inspired dresses, timeless sweaters, and fun accessories.
Best for: Vintage‑inspired women’s clothing, vintage dresses, inclusive sizing, accessories.
J. Mode Boutique
17 Front St., Salem, MA 01970 · 978‑744‑7007
J.Mode Boutique is a long-standing local business in the heart of Salem’s historic district. Stop by to explore their curated selection of women’s clothing, featuring both classic and contemporary styles.
Best for: Contemporary women’s fashion, designer labels, upscale jewelry.
Die With Your Boots On
9 Church St., Salem, MA 01970 · 978‑594‑8085
Die With Your Boots On is a must-visit shop for anyone looking for unique alt and goth fashions. From edgy boots and alternative accessories to unisex and women’s fashions, there’s something here to catch every eye
Best for: Alternative/goth fashion, edgy style, unisex clothing, women’s clothing.
COVEN Boutique
63B Wharf St., Salem, MA 01970 · 978‑594‑1166
COVEN Boutique offers a carefully curated collection of women’s clothing that captures Salem’s gothic and spooky spirit. From edgy dresses to one-of-a-kind spooky souvenirs, COVEN is the place to find them.
Best for: Dark fashion boutique, accessories, makeup, jewelry.
The Wicked Wardrobe
201 Derby St., Salem, MA 01970 · (716) 346‑5456
Delivering a boutique consignment experience, Wicked Wardrobe has a unique and tailored selection of vintage, gothic clothing pieces.
Best for: Vintage consignment, gothic & alternative clothing.
The Boutique
6 Front St., Salem, MA 01970 · 978‑741‑4141
Located in the historic district in Salem, The Boutique caters to women’s fashion and accessories, striking the balance between chic and casual.
Best for: Trendy women’s clothing, accessories, hand-crafted jewelry.
Re‑find
72 Washington St., Unit B, Salem, MA 01970 · 978‑219‑9501
Known for its eclectic mix, Re‑find offers a carefully curated selection of consignment and unique pieces, making it a must-visit destination for those seeking something truly one-of-a-kind.
Best For: Vintage consignment, clothing & accessories.
Witch Tee’s
Witch City Mall, Suite 127, Salem, MA 01970 · 978‑740‑0900
Locally owned, Witch Tee’s specializes in fun, themed t-shirts and sweatshirts, making it the perfect spot to pick up a memorable Salem souvenir.
Best for: T‑shirts & apparel with witch/Salem themes.
Good Witch of Salem
2 North St., Salem, MA 01970 · 978‑594‑4026.
The Good Witch of Salem is more than a shop; it is an immersive, family-friendly experience for kids to let their imagination shine. Located in downtown Salem, it’s a delightful pick for anyone visiting Salem with children or young at heart.
Best For: Children’s clothing & imaginative accessories with a magical theme.
Zitelle
1 ½ Church St, Salem, MA 01970 978 594-8405
Zitelle specializes in hats and accessories for men, women, and children, crafted from Italian merino wool and made in the USA. Each piece is thoughtfully designed and offers customizable features for a personal touch..
Best For: Hat and Accessories Boutique
The Ossuary
77 Wharf St., Salem MA 01970 · 978-224-2706
The Ossuary is a gothic boutique specializing in corsets, evening gowns, cocktail dresses, and jewelry. With its unique pieces and immersive gothic atmosphere, it’s the perfect destination for anyone seeking a unique piece to add to their wardrobe.
Best For: Gothic boutique, small‑batch alt clothing & decor.
Gift Shops & Souvenirs
Just because your time in Salem comes to an end doesn’t mean your memories have to. Peruse about in gift shops and take back something that
Moons Gift Shop
226 Essex St., Salem, MA 01970 · 978‑744‑5884
Moon’s Gift Shop offers everything from Salem-themed apparel to metaphysical items like crystals and tarot cards. Whether you are a casual tourist or a seasoned enthusiast, you will be sure to find something to commemorate your trip.
Best For: Handcrafted spell‑kits, apothecary‑style gifts, souvenirs.
Salem Bespoke Boutique
127 Essex St., Unit C, Salem, MA 01970 · 978‑594‑4835
Located in downtown Salem, this boutique, woman-owned gift shop, curates a collection of handmade, locally sourced artisanal goods.
Best For: Curated gifts, local artisan items, custom hats
Witch Way Gifts
155 Derby St., Salem, MA 01970 · 978‑740‑3930
Witch Way Gifts is a unique stop for every shopper, offering a wide array of items. From apparel and home décor to spiritual and fantastical goods, Witch Way Gifts has it.
Best For: Gift shop focused on witch/Salem-style souvenirs.
Lotus Gifts
Witch City Mall, 2 East India Square, Salem MA 01970 · 978‑745‑8281
Lotus Gifts is a thoughtfully curated shop featuring Asian décor and giftable items. For those seeking something beyond the usual tourist fare, Lotus Gifts offers memorable finds.
Best for: Asian-inspired Gift & souvenir boutique.
The Sea Wych Salem
1 Derby Square, Suite 4, Salem MA 01970 · 508‑319‑1885
The Sea Wych, a woman-owned business, is the only shop in Salem dedicated to sea and water magic, honoring both the city’s maritime heritage and witchcraft history. They offer a wide range of products, from fashion accessories to spell kits, and also host crafting workshops and tarot readings.
Best for: water‑magic, sea‑witch themed gifts, ocean-inspired goods, tarot readings.
Peabody Essex Museum Gift Shop
East India Square, Salem, MA 01970 · 978‑740‑3622
If you’re looking for unique souvenirs or gifts, the Peabody Essex Museum offers a thoughtfully curated collection that rotates with its exhibitions and collections.
Best for: Museum‑gift shop, artistic souvenirs, clothing.
Salem Witch Museum Store
9½ North Washington Sq., Salem, MA 01970 · 978‑744‑1692
This museum gift shop offers Salem witch-trial-themed goods, ranging from books to specialty items like glassware and witch hats.
Best for: Educational souvenir, witch-trial history, books.
The Coven’s Cottage
190 Essex St., Salem, MA 01970 · 978‑498‑4939
With a focus on Norse, Germanic, Celtic, and nature-based traditions, Coven’s cottage has beautifully handcrafted items for many pagan practices. Browse their natural line of teas, body products, and incense, as well as cleansing items like sage, salts, and mortars and pestles.
Best for: Home furnishings, witchcraft, incense, herbs, Celtic witchcraft, accessories.
Emporium 32
6 Central Street, Salem, MA 01970
Emporium 32 is a shop that encapsulates a vintage curio shop. They carry a curated mix of old-world-inspired goods, from vintage-style jewelry, candles, hats, and grooming products.
Best for: Handmade jewelry, hats, artisan‑made gift items.
Occult, Witchcraft & Metaphysical Shops
Brew up some fun.
Crow Haven Corner
25 Essex St., Salem, MA 01970 · 978‑745‑8763
Claiming itself as Salem’s “oldest witch shop”, Crow Haven Corner offers a range of metaphysical goods. Book ahead for one of their spiritual services, including: tarot readings, palmistry, and mediumship.
Best for: “Oldest witch shop” in Salem, historic, tarot readings, crystals, spells.
Hex: Old World Witchery
184 Essex St., Salem, MA 01970 · 978‑666‑0765
Hex Old World Witchery is the largest shop dedicated to traditional witchcraft practices. The store honors traditional rituals and offers everything you need to support your own practices, from oils and ritual tools to your very own witch hat. If you are interested in partaking in the ‘craft’, sign up for a class or book one of their readings or spiritual work sessions.
Best for: Large witchcraft retail, ritual tools, herbs, charms.
Enchanted of Salem
98 Wharf St., Salem, MA 01970 · 978-745-2856
Offering an extensive product range that allows you to continue your practices at home, Enchanted Salem has it all. Explore their range of cauldrons, tarot cards, and specialty jewelry. The shop also offers classes and readings, allowing visitors to hone their skills or connect with psychics.
Best for: Magical items, classes/workshops, crystals & altars.
HausWitch Home + Healing
144 Washington St., Salem, MA 01970 · 978‑594‑8950
Explore the modern world of witchcraft at HausWitch Home + Healing. This shop features a curated collection of handmade products from artisans across New England, offering an alternative to the traditional witch shop. For a truly unique experience, book one of their Aurora photoshoots or sign up for a private 'witch party.
Best for: Modern metaphysical lifestyle shop, handmade goods & crystals.
Artemisia Botanicals
3 Hawthorne Blvd, Salem, MA , 01970. · 978-745-0065
Founded in 1997, Artemisia Boutanicals is a woman-owned herbal witch shop. Step inside and explore their extensive selection of herbs, teas, candles, and tinctures, each fragrant and perfect for use in your own magical practices. If you are interested in learning more about herbal witchcraft, check and see if they are hosting one of their “Green Witch School of Herbalism” workshops.
Best for: Botanical ritual supplies, herbalists, herbalism classes.
The Witchery
86 Wharf St., Salem, MA, 01970 · 978-914-8858
The Witchery is a woman-owned, queer-friendly creative workshop offering a variety of public crafting events, private sessions, and tarot card readings.
Best for: Broom‑making, bookbinding, tarot workshops.
Pentagram Witchcraft & Magick Shoppe
282 Derby St #3, Salem, MA 01970 · 978-224-2925
Owned by two friends united by their love of traditional witchcraft, Pentagram WitchCraft invites you to book a psychic reading, join a class to grow your craft, or shop their unique selection of altar tools, books, and candles.
Best for: Occult supplies, readings, local witch community hub.
The Cauldron Black
65 Wharf St., Salem, MA 01970 · 978-744-2492
Step into the Cauldron Black, where you can peruse jewelry, art prints, and metaphysical supplies in the shopping area, or book a spiritual consultation in their reading room in the spirit parlor.
Best for: Witchcraft shop, rituals, spiritual consultations.
Specialty & Niche Shops
Wolf Moon
2 E India Square Mall, Salem, MA 01970 · 978-228-1255
Located in the Witch City Mall, Wolf Moon is a boutique known for its vegan and cruelty-free self-care products. Shop their range of Salem-made bath wash and body cream, or explore their spooky home decor and trinkets.
Best For: Home goods, designer décor, niche home items, vegan self-care products.
Mark Your Spot
55 Lafayette St., Salem, MA 01970 · 978‑744‑3976.
Specializing in one-of-a-kind vintage and antique home goods, Mark Your Spot offers an array of items to transform your space. From succulents and prints to lighting and unique décor, it’s the perfect place to find distinctive trinkets and gifts.
Best For: Vintage & antique home décor, garden items, houseplants.
Hive & Forge: Craft & Curation
30 Church St., Salem, MA 01970 · 978-726-7749
With over 60 artisans contributing from across the country, Hive & Forge is a marketplace dedicated to handcrafted and original goods. Offering everything from clothing to art prints, Hive & Forge ensures every visitor leaves with a truly unique find.
Best for: Curated craft & maker goods, local artists gallery + shop.
Diehl Marcus & Co.
11 Central St, Salem, MA 01970 · 323-605-1446
Located in the Historic Bullfinch Building, explore the curio shop Diehl Marcus & Co. Stocked with antique décor, handmade soaps, over 60 teas, and luxury candles, you’re sure to find something intriguing.
Best For: Hand‑made soaps, teas, antiques & unusual finds. Axios
Emporium 32
6 Central Street, Salem, MA 01970
Emporium 32 is a shop that encapsulates a vintage curio shop. They carry a curated mix of old-world-inspired goods, from vintage-style jewelry, candles, hats, and grooming products.
Best for: Handmade jewelry, hats, artisan‑made gift items.
Village Silversmith
186 Essex St., Unit 2, Salem, MA 01970 · 978-598-1347
A well-known New England shop celebrated for its handcrafted silver jewelry, Village Silversmith offers pieces that appeal to every taste. Collectors will appreciate their impressive selection of crystals, rocks, and fossils
Best for: Fine jewelry, silver goods, crystals, rocks, fossils.
Pyramid Books
214 Derby St., Salem, MA 01970 · (978) 745-7171
As one of Salem’s oldest bookstores, Pyramid Books celebrates and honors spiritual practices through its carefully curated collection. Browse their selection of enlightening books, crystals, and incense.
Best for: Independent bookstore with occult & alternative edge; niche finds
Pamplemousse
85 Essex St, Salem, MA 01970 (978) 745-2900
Located on Essex Street, Pamplemousse is a European-inspired market, shop craft beers, wines, gourmet food items, and gift baskets. Check their event calendar to see if they are hosting a tasting.
Best for: Craft beer, wine, gift baskets, gourmet kitchen goods